Please Note: Due to regional advertising regulations and platform restrictions, all EDM content must comply with our alcohol-free policy.
No direct mention of alcoholic beverages in subject lines, headlines, or body copy
Use these alternatives instead:
Wine → Grapes
Beer → Hops
Cocktails → Mixed beverages
Images must not show: bottles, glasses with alcoholic beverages, bar setups with visible alcohol, or any alcohol-related branding
EDMs that include alcohol references in text or imagery cannot be processed and will require revision before deployment. This policy ensures compliance across all distribution channels and regions.
For questions about content alternatives or creative approaches that meet these guidelines, please contact our team before finalizing your materials.
| Specifications: | |
|---|---|
| Dimensions: | not more than 640px wide; images(GIF/JPEG) should be sent along with the template. |
| File size: | 300KB |
| Type: | JPEG, GIF(static only), EPS, PDF print advert or HTML File (with supporting Images) |
| Other Requirements | Landing URL, Dispatch Date, Subject line, Sender's Name |
| Creative Deadline: | 2 working days prior to launch |
| Recommendation: | Desktop/Tablet 150kB Web 2.0 allows for a more engaging user experience, without slowing down the Publisher page load. |